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Sports brand high inventory, cost pressures increase, and finally let brands also could not stand up. Media reports, Nike shoes and clothes will price its upregulation 5?%. It is reported that Nike will launch this fall by far the most expensive buy air jordan 5 sports shoes 10th generation LeBron basketball shoes, the estimated price of $ 315 (about 2,003 yuan), while the retail price of its ninth shoes for around $ 250 (about together 1,590 yuan), however, dare to claim that prices may only direct Nike one. Affected by high inventory mainland sportswear brands have discounted way to clear inventory. Reporter visited found in the part of the district, Li Ning, Anta, special steps, such as sporting goods discounts are basically more than five fold, Nike, Adidas goods only part of the season only 20%, or 20% have two new products. Responsible person Guangzhou Friendship Store, told reporters that at present not yet received any notice about the price of Nike industry analysts have said that with nearly two years of Nike raw material and transportation costs continue to rise, putting pressure on their profit growth. Latest results, Nike ended May 31 gross margin fell to 42.8% from 44.3%, which was already down for the sixth consecutive quarter. As Nike's second-largest market in the Greater China market, sales revenue also declined in the quarter, total revenue, including sales of footwear, clothing and accessories, including 6.67 billion, compared to the third quarter fell by 3.89 % Morgan Stanley research report, the fourth quarter of 2012, global growth in Nike's future orders from 18% to 12% reduction, especially in China's orders increased substantially reduced by 2% from 20%. But as a direct rival Nike, Adidas, its 2012 second quarter results are very gratifying. Adidas public data display, Adidas sales in Greater China to 732 million euros, an increase of 19%. Adidas forecast full-year adjusted net profit growth from the previous 12% to 15% despite Nike spokesperson Mary Remuzzi the media stressed that Nike is not in blindly prices;?? We are always looking for ways to take advantage of new innovations and air jordan 1 retro for sale product performance achieved enhance the product line. but overwhelmed by rising prices, consumers will ultimately buying account is debatable. This year the retail market slowdown, the impact of the sporting goods industry to clear inventory velocity. Pick, 361 Degrees, Anta first half net profit fell 43.3%, 23% and 17%, only slightly Xtep rose 0.3%. Reporters found its semi-annual report, which is expected to have the sporting goods industry in the year may be frustrated, the fastest turnaround in the second half have not only profits under pressure, companies have to give more concessions to distribution channels. Peak CEO Xu Zhihua said that the recent market did not improve, but the long-term development of the industry remains optimistic that this is due to the urbanization of rural China, Chinese People's lifestyle changes resulted in more people to participate in sports and other basic factors has not changed. Most sporting goods brands are actively clean up excess inventory, inventory adjustments of the entire industry is expected to take some time to complete.